The math on a $1.5M saleHow much you keep — toward the next down payment.
The 1% listing fee on the sale side stacks with free buyer representation on the buy side. That savings doesn’t disappear into a brokerage office’s lobby coffee — it lands in your closing statement and accelerates the next move.
Traditional listing
$45,000
3% listing-side commission on a $1.5M sale. The industry default for decades — at a price that doesn’t match what the work actually costs in 2026.
Anthony’s 1% listing
$15,000
1% listing-side commission, same marketing engine, same Anthony. Buyer side stays free for you on the next home.
You keep
$30,000
Lands in your closing statement. Pours straight into the next down payment. On a $2M sale, the number is closer to $40K kept.
Example based on a hypothetical $1.5M sale. Actual savings vary by sale price, buyer’s agent commission offered, and final negotiated terms.